We are a consumer society because people understand how to relate to products and commodities and tools. It’s much less frequent to relate to an idea and remain engaged by it, absorbed in it, consistently over periods of time.
Mostly the “ideas” people express and discuss amount to information to be consumed. The ideas can only rarely be subtle or nuanced enough, because relating meaningfully to an idea requires that it be fixed in place, at least provisionally. And the more complex an idea the more difficult it is to provisionally fix it as a concept.
Mostly our social culture provisionally fixes events, and we react to and express opinions and perspectives about those more or less fixed events. It’s much less clear how one is to relate to a purely conceptual object.